Stop interrupting everyone. Reach the people who matter.
We build and manage paid social campaigns designed around your audience, your offer and your business objectives — turning social-media attention into measurable opportunities.
Your customers are scrolling. Be worth stopping for.
Social advertising gives businesses the ability to reach defined audiences rather than waiting for potential customers to discover them organically. Done well, it combines strong creative, accurate targeting and measurable performance.
Precise Targeting
Reach audiences based on interests, behaviours, demographics, location and other signals relevant to your business.
Brand Awareness
Put your business in front of more relevant people and increase visibility across the platforms they use every day.
Build Familiarity
Repeated, well-targeted exposure can help your audience become more familiar with your brand before they are ready to buy.
Generate Leads
Use campaign objectives, landing pages and lead forms to turn social-media attention into genuine business enquiries.
Drive Conversions
Campaigns can be built around measurable actions such as purchases, enquiries, calls, registrations or website activity.
Fast Visibility
Paid campaigns can begin generating targeted exposure as soon as they are approved and launched.
You don't need to advertise everywhere.
The right platform depends on your audience and business model. Instead of spreading budget across every network, we identify where your customers are most likely to pay attention and act.
Likes are nice. Business results are better.
Paid social should not be judged solely by impressions and reactions. We focus on the metrics that matter to your campaign objective and use that information to improve performance.
Strategy before spend. Optimisation after launch.
We use a structured six-stage process designed to avoid launching campaigns blindly and hoping they perform.
Define The Goal
We determine whether your priority is awareness, traffic, engagement, leads, sales or another measurable business objective.
Research & Analyse
We examine your market, audience, competition, offer and existing online presence before deciding how the campaign should be structured.
Choose The Platforms
We select the social platforms most relevant to your audience instead of advertising everywhere without a clear reason.
Create The Campaign
We develop the campaign structure, audiences, messaging and advertising creatives required for the chosen strategy.
Budget & Tracking
Advertising budgets, campaign limits and conversion tracking are configured before the campaign begins spending.
Test & Optimise
Once campaigns are live, we analyse performance and refine targeting, creative and delivery using real campaign data.
Flexible campaigns. Not arbitrary packages.
Your advertising strategy should depend on your objectives, audience and available budget. These options provide a useful starting point without forcing every business into the same package.
Meta Ad Campaign
A focused advertising campaign for businesses looking to reach relevant audiences across Facebook and Instagram.
Includes- Audience research
- Campaign structure
- Facebook & Instagram placement
- Ad creative direction
- Conversion tracking
- Campaign optimisation
Social Media Ad Pro
A broader advertising strategy combining multiple campaign types, audiences and social channels where appropriate.
Includes- Everything in Meta Campaign
- Multi-campaign strategy
- Retargeting audiences
- Creative testing
- Additional platform options
- Performance optimisation
Custom Paid Social
A completely tailored strategy developed around your business, target audience, campaign objectives and advertising budget.
Includes- Custom platform selection
- Tailored audience strategy
- Campaign architecture
- Budget allocation planning
- Custom creative requirements
- Measurement strategy
Advertising spend paid to the social platform is separate from AppLabs Corp's campaign management fee. The recommended budget depends on your market, audience and campaign goals.
Put your brand in front of the people who matter.
Tell us about your business, audience and objectives. We'll help determine which social platforms and campaign structure make the most sense.